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Like an inkjet printer for your computer but on a larger scale. Besides being larger, these printers differ from your home inkjet printers in that they have very large refillable cartridges. The ink is also much different. It is weather resistant, resisting the sun’s UV (Ultra Violet) rays. UV rays are what cause the fading you see so often. Printing can be done on adhesive backed vinyl or heavy canvas type material that can be stretched on a variety of surfaces. Any high-resolution photo or drawing can be reproduced in large media to convey your message to your customer.