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In 1972 the now CEO of the Virginia Hispanic Chamber, Michel Zajur, opened one of the first Mexican Cuisine Family restaurants “La Siesta” in the Greater Richmond Area’s Southside. Virginia families delighted in their first glimpses of the Hispanic culture and its passion for food, family, celebration, and ingenuity. Many area residents respond to the restaurant’s mention with smiles when they reflect on trips to the kitchen as children to see how fried ice cream was made. It is said in Latin American culture that food is best prepared with love. Local families left with full bellies and warm impressions about this newly emerging community in their area.

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