BRAND MARKETING

People don’t just find themselves in New York City by accident. Whether you’re in NYC for business or pleasure, you’ve come to the city with intention and specific reason. The term “Gallivant” defines this type of travel. We travel to enrich our lives, and The Gallivant appeals to that “travel bug” in us all. Plus, as an unused name within the NYC hospitality industry, we were able to quickly create and own the brand story by “The Gallivant.”

Careful consideration was also made during the process in order to select a name that gave us the ability to easily incorporate a locator tag because New York City has vastly distinct neighborhoods and areas. It’s not Soho, it’s not East Village — it’s Times Square.

The travel theme was utilized in the hotel rebrand beginning with the compass logo/mark, and then, extended throughout the property with in-room collateral, custom elevator wraps, key cards, and more.

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