Advertising Reports

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Display Case	Search Exposures	Period Display Clicks	All Votes	Industry Average $2.41 ROI
Continental Plastic	1,298	630	152	$1,518.30
Kikkoman	898	338	134	$814.58
Lake Geneva Economic Development	756	313	149	$754.33
Mercyhealth	2,893	316	131	$761.56
PremierBank of Whitewater	1,224	552	154	$1,330.32
Radius Packaging	1,159	283	107	$682.03
University of Wisconsin-Whitewater	993	465	126	$1,120.65
USG Interiors	751	280	154	$674.80
Village of Williams Bay	1,498	177	106	$426.57
Wisconsin Housing & Economic Development Authority	860	392	142	$944.72
TOTAL (10)	12,330	3,746	1,355	$9,027.86

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Legend

• Display Case - Name of business
• Period Display Views - Member's total display views or exposures from their online display case
• Period Display Clicks - This is an actual action by a human (not just an exposure) to learn more
• All Votes - When a person visits an individual display they have the option (when feature turned on) to click that they like this display or service.
• Conservative $0.25 ROI - This display click through value is calculated at a VERY conservative $0.25 vs buying an ad at $1.00 to $2.00 industry average. We find that these reports often offset the full cost of community membership within the first 12 months from the member's launch date.
• Industry Average $2.41 ROI - This display click through value is calculated at an industry average of $2.41. (Wordstream 2024)