Programmatic Digital Out of Home (pDOOH)


A method of buying digital ads, also known as programmatic DOOH. Instead of scheduling specific locations, advertisers select markets and demographics. Lamar’s pDOOH platform displays ads in digital spaces that meet defined goals. Lamar’s DOOH network includes over 4,600 large format roadside screens along with unique digital formats across more than 170 DMAs nationwide. This leverages data to deliver more relevant and personalized content, allows real-time campaign adjustments based on performance metrics and audience behavior, and automates the buying and placement of ads on digital billboards, screens, and other physical advertising spaces.

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